A website’s design has a huge impact on it’s success. Making use of techniques that add to the appeal and functionality of your site will make visitors want to come back because they find it simple to use and visually appealing. However, if you have a poorly designed website, they will exit the site without giving it a second thought. If you want to give your website the benefit of strong design practices, check out the following tips.
Make sure that you use the right anchor text. The anchor text of a link should clearly describe what the visitor should expect to see when he clicks on the link. For instance, if a link leads to your widget ordering page, the anchor text might read “Order widgets.” Specifically avoid using “click here” as anchor text.
To help keep your site visitors happy, do not underline words. Underline words on the internet signifies that the word is a clickable link. If you have too many words on your pages that are underlined with being clickable links, then your visitors will be frustrated after continuously trying to click on them.
Make compelling and fascinating web content. People ultimately visit your site more for the content than for the glitzy design. You’ll have more repeat visitors when you keep your content fresh and informative.
Do not use blinking, scrolling text or other animations. Also, steer clear of sounds or music that plays automatically. All of these things are distracting to users and provide nothing of value. In addition, connection speeds vary from one site visitor to the next, and everyone does not have the same speed. Those users with slower connections will resent the slow-loading elements of your site.
Minimize the amount of clicking or scrolling visitors must do to access information. The more a user has to click or scroll around to find the information they seek, the more likely they are to give up looking for it. Aim for having at least 400 words on every page of your site by combining pages that have content that falls below this number of words.
One thing you should always take into account when you’re thinking about web design is the latest technology that is out today. As technology advances to does the web, so be sure you are always up to date with what is changing so that you’re that much more understanding of how the web works.
Try writing a good “About Us” page. Some websites “About Us” pages are very dull and boring. Make this area of your website more exciting. Provide some insight for your visitors; tell them how and why you built your site and what goals you want it to reach for your company.
A web design that both looks good and is functional is often the difference between a site that attracts visitors and one that doesn’t. The amount of traffic your site draws will be significantly greater if you use smart web design. By contrast, websites that are badly designed can make a bad first impression and put visitors off forever. Utilize the tips you have just read in order to boost your site traffic and make your website more successful.